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Not only are people drawn to movies, TV shows and books they consumed before, they devouring all things romance themed.But why romance in particular?Well, romance guarantees two things: comfort and escapism.We living in a time of extreme uncertainty and romance provides the perfect cocoon of comfort away from this world of isolation, confusion and anxiety.The stories are warm, easy to devour and most of all you know how they going to end happily!The cardinal rule of the genre is the Happily Ever After (HEA) after all!At times of crisis reassurance can be found when you know the ending, and you know it be happy.Furthermore, the escapist nature of the stories are the perfect balm to an increasingly fret filled world. For who wouldn want to imagine themselves whisked off to a world full of meets cute, handsome strangers, exotic locations and first kisses?Better yet, with so many genres there a romance story to suit every person escapist fantasies.There precedent for this: during World War II in England, the leading romance publisher Mills Boon successfully argued to maintain their paper ration because their books were good for the morale of working women.In 1944, in the final stages of the war, the best selling book of the decade in the US was published a period romance novel called Forever Amber which sold more than 100,000 copies in its first week despite being banned in 14 US states.It went on to sell around three million copies.During the 2008 Global Financial Crisis Dr Jodi McAllister, lecturer in writing, literature and culture at Deakin University, asserts that romance was integral to the survival of the publishing industry: was a real crisis moment for publishing and the thing that kept the entire publishing industry afloat was romance fiction.And it not just romance fiction.The past couple of years of sociopolitical uncertainty has seen the rebirth of a genre the romantic comedy film.The genre, which according to critics died in the early 2000s amidst a sea of lacklustre box office performances, has seen a rise in the past few years with hits such as Crazy Rich Asians, Love Simon and Long Shot, as reported by the Hollywood Reporter quoting Radiant Films Mimi Steinbauer: world is so heavy right now I think there is an appetite for something that light and fun and entertaining. Only have there been a raft of stellar new rom coms, streaming services like Netflix, Stan, and the newest streaming service on the market Binge, have allowed audiences to rediscover old favourites and stream them again and again (and again).watch on BingeAn absolutely wonderful movie about culture, friendship and with just a touch of romance.

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